back to work

Corporate Identity or Personal Stamp
As the former Design Manager at the British Tourist Authority, I have had a lot of experience at growing a visual and editorial identity that is able to adapt and evolve while still working as a coherent articulation of a brand’s unique offering, values and personality.

Sometimes, this involves an unpicking of a company’s core values to find its true identity and the development of a full set of brand guidelines (from tone-of-voice and preferred language to font choice and colour palette) to roll out in all communications.
On other occasions, I’m simply asked to create a standalone logo or extend an existing identity across sub-brands.

If your organisation needs a full branding exercise, I have the tools to manage the process from start to finish ~ but if it looks like you would be better served by a lighter touch visual identity, I won’t try to sell you The Emperor’s New Clothes…


VisitBritain, VisitEngland and various other large organisations have benefitted from full branding guidelines that include logos; font and colour options; editorial language guidelines; layout rules; mood boards; exhibition and display templates and so on.

back to work

Meanwhile, many clients just need logos or logos/colours/fonts produced on an ad hoc basis…

back to work

back to work

back to work

back to work

back to work

back to work

back to work

back to work

back to work

back to work

Or sub-brands for new projects that have to build on existing brand values and restrictions…

back to work

back to work